@D.I.T.R.O x @BB4CK
DIAMONDS IN THE ROUGH ORIGINALS (D.I.T.R.O) TEAMS UP WITH BROWN BAGGING FOR CALGARY’S KIDS (BB4CK) FOR A LIMITED EDITION LINEUP OF CHARITABLE T-SHIRTS TO HELP PROVIDE SCHOOL LUNCHES FOR CHILDREN IN CALGARY WHO WOULD OTHERWISE GO WITHOUT, TITLED #LUNCHBAGLOVE.
Sam Mendoza, apparel designer + founder of D.I.T.R.O has teamed up with BB4CK for her 6th Edition to create a collaborative limited edition set of “Chari-Tees” (charitable t-shirts) named #LUNCHBAGLOVE to launch on September 4, 2018.
This is Mendoza’s first partner campaign with BB4CK, aiming to raise nearly $4,000 to donate to the BB4CK program by August 2019. Five dollars from the sale of every #LUNCHBAGLOVE t-shirt will go directly to feeding kids through BB4CK programs and services.
Each edition has a set number of prints available online to give the “chari-tees” a unique identity. Every t-shirt within the 6th Edition will feature 1 of 12 custom D.I.T.R.O #LUNCHBAGLOVE artwork designs.
To design the chari-tees, Mendoza and BB4CK created an art contest for the students of the schools supported by BB4CK’s program, and BB4CK volunteers. Students and volunteers submitted a brown lunch bag decorated with their own piece of original art that was drawn, painted, stenciled – or however the contestants wished to express themselves – onto their submitted lunch bag.
From the submissions, Mendoza + BB4CK staff chose the decorated brown bags of 10 students and 2 BB4CK volunteers to feature as 1 of 12 unique #LUNCHBAGLOVE chari-tee designs. Each design will be released as part of a batch of 60 t-shirts released on a monthly basis throughout the campaign, with the combined batches making up the entirety of the #LUNCHBAGLOVE.
MEET TRISTAN
MONTH: SEPTEMBER
CHARI-TEE RELEASE DATE:
SEPTEMBER 4TH, 2018
SCHOOL : ST.DOMINIC
LUNCH BAG ARTWORK: "ALL THE SEASONS"
ART MEDIUM USED:
COLOURED PENCILS + SHARPIE MARKERS
FAVOURITE LUNCH BAG TREAT:
PAPAYA
FAVOURITE CLASS/PLACE IN SCHOOL:
THE ART ROOM
WHAT INSPIRED YOU TO SUBMIT YOUR LUNCH BAG ART? " There are a lot of kids that go to school hungry + have no lunch. Every kid deserves to be happy + have a healthy lunch. I wanted to help."
- Tristan
OCTOBER
FEATURED ARTIST
MEET FELIX
MONTH: OCTOBER
CHARI-TEE RELEASE DATE:
OCTOBER 2ND, 2018
SCHOOL : ST.DOMINIC
LUNCH BAG ARTWORK: "SKITTLES + STEAK"
ART MEDIUM USED:
SHARPIE MARKERS
FAVOURITE THING TO HAVE FOR LUNCH:
LASAGNA
FAVOURITE CLASS/PLACE IN SCHOOL:
SOCCER FIELD
WHY DO YOU THINK IT IS IMPORTANT TO HELP OTHERS? : “ If you do something good for someone else, you’ll find it in a different way back to you”
- Felix
NOVEMBER
FEATURED ARTIST
MEET JACK
MONTH: NOVEMBER
CHARI-TEE RELEASE DATE:
NOVEMBER 6TH, 2018
SCHOOL : CALGARY QUEST | GREEN ROOM
LUNCH BAG ARTWORK: "MY FAVOURITE LUNCH "
ART MEDIUM USED:
SHARPIE MARKERS
ARTWORK INSPIRATION:
”I USED MARKERS TO MAKE ALL KINDS OF FOODS FROM THE RESTAURANTS”
FAVOURITE CLASS/PLACE IN SCHOOL:
SOCCER FIELD
- JACK
DECEMBER
FEATURED ARTIST
MEET LORA
MONTH: DECEMBER
CHARI-TEE RELEASE DATE:
DECEMBER 6TH, 2018
HOW LONG HAVE BEEN A VOLUNTEER AT BB4CK?
I started a year ago with BB4CK at the beginning of the school year and loving it ever since! I try to come in twice a week!
WHY DO YOU LOVE VOLUNTEERING AT BB4CK?
I love volunteering at BB4CK for several reasons. Meeting other volunteers and staff with the same mindset and goal is very encouraging and this overwhelmingly positive community we form is very energizing to be a part of. Like most volunteers, we love that what we make and prep in the mornings will be enjoyed within a few hours. There is no question where our efforts are going and this direct impact for the kids is very motivating to keep doing what we’re doing. And it’s a fantastic way to start the morning!
WHY IS IT IMPORTANT TO YOU TO GIVE BACK TO OTHERS/VOLUNTEER?
It’s upsetting and sad to understand that there are many kids in our very own city who go to school without knowing where their next meal will come from. While as individuals, we may not have all the solutions or manpower, we can at the very least come and give a bit of our time to make sure a child is fed today. If more of us just give a little bit of ourselves to something we believe in, there’s no telling how much we can achieve together.
FAVOURITE THING TO HAVE FOR LUNCH?
Oh, definitely my usual pea butter & jam sammie. Can’t beat Mom and Dad’s home cooking, too
- LORA
JANUARY
FEATURED ARTIST
MEET HALA
MONTH: JANUARY
CHARI-TEE RELEASE DATE:
JANUARY 7TH, 2019
SCHOOL : CALGARY QUEST | GREEN ROOM
LUNCH BAG ARTWORK: "STARBURST "
ART MEDIUM USED:
ACRYLIC PAINT
ARTWORK INSPIRATION:
”MY TEACHERS”
FAVOURITE CLASS/PLACE IN SCHOOL:
THE GREEN BEAN - Which “is a classroom coffee shop, created by the Green Room Students that helps perfect their personal and business skills..” and “keeps the staff of Calgary Quest caffeinated throughout the day!”- Ms. Allie [ Green Room Teacher ]
- HALA
FEBRUARY
FEATURED ARTIST
MEET PHILLIP
MONTH: FEBRUARY
CHARI-TEE RELEASE DATE:
FEBRUAR 4TH, 2019
SCHOOL : CALGARY QUEST | GREEN ROOM
LUNCH BAG ARTWORK: " THE WALKING PIZZA "
ART MEDIUM USED:
PENCIL CRAYONS
ARTWORK INSPIRATION:
MY FAVOURITE ACTOR, NORMAN REEDUS ( “ THE WALKING DEAD” ), HIS FAVOURITE FOOD IS PIZZA!
FAVOURITE CLASS/PLACE IN SCHOOL:
THE GYM OR HANGING OUT NEAR THE ‘ BE KIND’ WALL
- PHILLIP